Ekoi Cycling Apparel

Ekoi is a specialized brand in the world of professional and amateur cycling, known for its high-performance protective gear and apparel. Founded in 2001 in France by Jean-Christophe Rattel, the brand quickly established itself through a direct-to-consumer model and professional team sponsorships.

While the brand's design and conceptualization take place at its headquarters in Fréjus, France, the manufacturing is primarily outsourced to specialized factories in Europe, particularly in Italy for high-end textiles and Romania for footwear and other technical gear. Individual products may also be sourced from Asian manufacturing hubs depending on the specific technical requirements of the textile technology used.

Ekoi remains an independent entity under the ownership of its founder and private investment backers, maintaining a strong focus on innovation and digital retail within the cycling community.