Staud's Oma Staud Powidl

Staud's Wien is a prestigious Austrian brand synonymous with high-quality preserves and delicacies. The 'Oma Staud' line specifically pays homage to traditional family recipes, such as this Powidl, a thick plum preserve that is a staple of Central European cuisine. The brand was established in 1971 by Hans Staud in the Ottakring district of Vienna, where the company still operates today.

The production remains centered in Vienna, Austria, ensuring that the fruit spreads maintain their authentic local flavor and artisanal standards. In late 2023, while Hans Staud remains the face and spirit of the company, the business joined the umbrella of the Austrian conglomerate Vivatis Holding AG. This partnership allows the brand to maintain its traditional manufacturing processes while benefiting from a larger distribution network, ensuring the legacy of Viennese preserve-making continues into the future.