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Quaker Cruesli Raisin granola

ownerPepsiCo, Inc. (USA)
originUnited States
manufacturedmultipleCountries

Quaker Cruesli is a popular breakfast granola brand that traces its roots back to the Quaker Oats Company, founded in the United States in the late 19th century. The 'Cruesli' sub-brand specifically refers to a crunchy muesli or granola line that is highly prominent in European markets.

Today, the brand is owned by the multinational conglomerate PepsiCo, which acquired Quaker in 2001. While the brand has American origins, the Cruesli products sold in Europe are often manufactured in regional facilities, such as in the Netherlands, to serve local markets including Denmark. PepsiCo manages the brand globally, maintaining its position as a leader in the oats and cereal category.

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