Archetto Merlot Wine

Archetto is a brand of table wine specifically packaged in Tetra Pak cartons for convenience and eco-friendliness. Originating from Italy, it is produced by the Caviro group, which is Italy's largest wine cooperative. The brand focuses on providing everyday Italian wines like Merlot, Trebbiano, and Rosato to mass-market consumers.

Caviro, the ultimate owner, was founded in 1966 in Faenza and represents thousands of winegrowers across several Italian regions. This cooperative structure ensures that the manufacturing and sourcing of grapes remain primarily within Italy. The Archetto line is often found in supermarket chains across Europe, positioned as a reliable, entry-level table wine.