Dia Milk

Dia Milk is a private-label dairy product offered by the Spanish multinational supermarket chain, Dia. The milk is primarily sourced and processed within Spain, partnering with local dairy cooperatives and processing plants to ensure freshness and support regional agriculture. This aligns with the brand's strategy of providing high-quality essentials at competitive prices.

Originally founded in Madrid in 1979, the Dia brand revolutionized the Spanish retail market with its discount format. Over the decades, it has undergone various ownership changes, including a period under the Carrefour Group. Today, the brand is a public company listed on the Spanish stock exchange, with significant backing from international investment groups, maintaining its position as a major player in the European and Latin American grocery sectors.