Beko Home Appliances

Beko is a major international appliance brand that originated in Turkey. It was founded in 1955 through a partnership between Bejerano and Koç Holding. Originally intended to enter the food industry, the brand pivoted toward consumer electronics and white goods, eventually becoming one of the most recognizable appliance names in Europe and the Middle East.

Today, the brand is a leading player in the global market, known for its focus on sustainability and value-driven technology. It has expanded its manufacturing footprint significantly, operating numerous production facilities across the globe to serve over 130 countries. The brand is highly regarded for its energy-efficient designs and 'Healthy Living' initiatives.

Beko is the flagship international brand of Arçelik A.Ş., which is part of the Koç Group—one of Turkey's largest industrial and services conglomerates. As of 2024 and looking toward 2026, the brand operates under the Beko Europe structure following a major merger of European operations with Whirlpool, solidifying its position as a dominant force in the home appliance sector.