Happy Harvest Trockenpflaumen

Happy Harvest is a private label brand belonging to the German supermarket giant Aldi. Specifically, this product, 'Trockenpflaumen' (dried plums or prunes), is marketed under the Happy Harvest line which focuses on snacks, nuts, and dried fruits. The brand was created by Aldi to offer high-quality pantry staples at competitive prices.

While the brand is rooted in Germany, the manufacturing and sourcing of the plums often involve multiple countries depending on the harvest season, with major prune-producing regions like Chile, Serbia, or France being typical sources. As a private label, the ultimate owner is Aldi (specifically Aldi Süd or Aldi Nord depending on the region, though generally managed as a unified brand concept globally). Aldi remains a family-owned German multinational retail chain headquartered in Essen and Mülheim.