ASICS Tiger footwear

ASICS Tiger is a heritage-inspired lifestyle brand that stems from the Japanese athletic giant ASICS. Its origins date back to 1949 when Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with the goal of promoting youth health through sport. The iconic 'Tiger' brand name and stripes became synonymous with high-performance running shoes, including the famous Mexico 66 model.

Today, the ASICS Tiger line bridges the gap between the brand's sports performance history and modern street style. While the brand was conceived and is headquartered in Japan, its manufacturing footprint is global to meet worldwide demand. Production is primarily concentrated in Asian manufacturing hubs, including Vietnam, Indonesia, China, and Cambodia, which utilize specialized facilities for technical footwear construction.

ASICS Corporation remains the ultimate owner and operator of the brand. Headquartered in Kobe, Japan, ASICS is a publicly traded company that oversees its various sub-brands like Onitsuka Tiger and ASICS Tiger through regional subsidiaries around the globe, ensuring the brand maintains its legacy of Japanese craftsmanship and innovation in the global lifestyle market.