AZ Ricerca 3D White toothpaste

AZ Ricerca is a prominent oral care brand primarily serving the Italian market. It originated in Italy as a pharmaceutical-grade research brand, hence the name 'Ricerca' (Research). The brand gained fame for its collaboration with international toothpaste technologies like Crest.

Today, the brand is owned and managed by the American multinational conglomerate Procter & Gamble (P&G). While the brand has deep Italian roots, its manufacturing is centralized within P&G's European supply chain. As indicated on the packaging, this specific product is manufactured in Germany at the P&G plant in Gross-Gerau, which is a major production hub for oral care products throughout Europe.