A+ Color Laundry Capsules

A+ is a well-known laundry detergent brand particularly prominent in the Nordic markets. Originally developed by the French company Arkema and later acquired by BlueSun Consumer Healthcare, the brand focus centers on high-performance fabric care and environmental sustainability, as evidenced by its Nordic Swan Ecolabel certification. Although its heritage is European, the specific manufacturing for the laundry capsules occurs across multiple facilities within the European Union to serve different regional markets. In 2021, the brand was acquired by the Italian group Italsilva Group (specifically through its subsidiary Bolton Group in some regions or via the acquisition of BlueSun's brands by Sopura/Italsilva associates), consolidating its position as a major player in European home care.