Yoplait fruit yogurt

Yoplait is a globally recognized yogurt brand with deep roots in France, where it was founded in 1965 by a collective of farmers from six regional dairy cooperatives. The brand is famous for its 'Petite Fleur' logo, representing the union of these farmers. Over the decades, it has become one of the world's leading dairy brands, known for a wide range of products including Panier de Yoplait and Yop.

Today, the ownership structure of Yoplait reflects a strategic partnership within the French dairy industry. In 2021, Sodiaal, France's leading dairy cooperative, regained full control of the brand's European and international operations from General Mills. Most products sold in Europe are manufactured directly in France, utilizing milk sourced from local cooperative members. This structure ensures that the brand maintains its traditional French identity while benefiting from a large-scale agricultural cooperative network.