Be Rooted Good Night Magnesium Topical Cream

Be Rooted is a community-focused wellness brand founded by Jasmin Foster in 2020. Originally launched as a stationery brand designed to uplift and celebrate women of color, the company has expanded its portfolio into personal care and wellness products, such as this Good Night Magnesium CBD cream.

The product is manufactured within the United States, utilizing domestic ingredients and formulations intended for stress relief and sleep support. Be Rooted gained significant retail presence through major partnerships with stores like Target, becoming the first Black-owned stationery brand to be carried in the retailer's aisles before branching out into the lifestyle and body care sectors.

As of 2024 and looking forward into 2025, the brand remains privately owned by its founder. It serves as a prominent example of a modern, minority-owned business scaling from niche stationery into a broader wellness lifestyle brand while maintaining an emphasis on inclusivity and self-care.