Lidl Crownfield Granola con Avena Dark Chocolate

Crownfield is a private-label cereal brand primarily distributed by Lidl, the German global discount supermarket chain. This specific product, Granola con Avena (Oat Granola) with Dark Chocolate, is marketed in European regions like Italy and Spain.

Because Crownfield is a store brand, it does not own its own manufacturing facilities; instead, production is outsourced to various third-party cereal manufacturers across Europe, particularly in Germany and Italy, depending on the specific supply chain for that region.

The brand is under the ultimate ownership of the Schwarz Gruppe, a massive German multinational retail group that also owns the Kaufland hypermarket chain. As one of the largest retailers in the world, Schwarz Gruppe manages Crownfield through Lidl's international distribution network, positioning it as a value-oriented alternative to major international cereal brands.