Rexona (Sure/Degree) Antiperspirant

Rexona is a global leader in the personal care industry, specifically recognized for its high-performance deodorants and antiperspirants. The brand was originally developed in Australia in 1908 by Alice Sheffer, a physician's wife who sought to create a new type of personal hygiene product. It was later acquired by Lever Bros, which eventually became part of the global conglomerate Unilever.

Today, Rexona operates under several names globally: it is known as Sure in the United Kingdom, Ireland, and India; Degree in the United States and Canada; Rexena in Japan and Korea; and Shield in South Africa. As a flagship Unilever brand, manufacturing is highly decentralized, with production facilities located in numerous countries including Australia, Brazil, the United Kingdom, the Philippines, and Thailand to serve regional markets effectively.