Fairy Platinum Plus Complete dishwasher capsules

Fairy is an iconic brand of dishwashing liquid and dishwasher detergent that was originally launched in the United Kingdom. It has become a household name across Europe and other parts of the world, recognized for its efficacy in cleaning grease. The brand's history began with the Fairy Soap Bar, manufactured by Thomas Hedley Co., which was later acquired by the American multinational Procter & Gamble.

Today, Fairy Platinum Plus capsules are manufactured in multiple locations across Europe to serve different regional markets; key facilities are located in countries like Belgium and Poland. The specific packaging shown identifies regional branding variants (Jar, Yes, Dreft), which are the names Fairy uses in countries like the Czech Republic, Sweden, and Belgium respectively. The ultimate ownership of the brand lies with Procter & Gamble (P&G), headquartered in Cincinnati, Ohio, USA. P&G manages a vast portfolio of consumer goods globally and continues to innovate the Fairy line with 'Platinum Plus' technologies designed for deep cleaning and anti-dull properties.