Siggi's Skyr & Céréales Noix et Miel

Siggi’s is a prominent brand specialized in skyr, an Icelandic-style thick yoghurt. The brand was founded in the United States by Siggi Hilmarsson, an Icelandic expat who wanted to bring the traditional high-protein, low-sugar dairy product of his homeland to the American market. Since its inception in 2004, the brand has become a leader in the 'clean label' movement, focusing on simple ingredients without artificial sweeteners or thickeners.

While the brand has Icelandic roots and began its commercial journey in New York, it is now part of a global dairy portfolio. In 2018, the French dairy giant Lactalis acquired the brand. Today, siggi's products sold in European markets like France are typically manufactured in local European facilities to ensure freshness and regional supply chain efficiency. The specific product shown—Skyr & Céréales with walnuts and honey—is tailored for French-speaking markets, emphasizing its low-fat content and simple recipe.