Matutano snack

Matutano is a historic and iconic brand in the Iberian Peninsula, deeply rooted in the snack food culture of both Spain and Portugal. Founded in Barcelona in 1965 by Luis Matutano, the company initially focused on traditional potato chips. Its success caught the attention of international corporations, leading to its acquisition by PepsiCo in the 1970s.

Today, Matutano operates as the primary brand under which PepsiCo markets its saltier snack portfolio in the region, including global lines like Lay's and Ruffles. Manufacturing is centralized in high-tech facilities within Spain (notably in Burgos) and Portugal to serve the Mediterranean market efficiently. As part of PepsiCo, the brand benefits from a global distribution network while maintaining its local identity and flavor profiles tailored to regional tastes.