Jolidon Lingerie and Swimwear

Jolidon is a prominent Romanian brand specializing in lingerie and swimwear, established in 1993 in Cluj-Napoca by entrepreneur Gabriel Cirlig. The brand has grown from a small local workshop into an international name, known for its creative designs and high-quality materials. It gained significant international recognition by acquiring the historic Italian brand Lilly in the early 2000s, which helped solidify its presence in the European fashion market.

Manufacturing is primarily centered in Romania, where the company operates its own production facilities. This vertical integration allows Jolidon to maintain strict control over quality and craftsmanship. The brand is a staple in Romanian shopping malls and has a wide distribution network across Europe and Asia, offering a variety of sub-brands like Prelude and Lilly to cater to different market segments ranging from mass-market to luxury.