Made O'Meter
Discover where a brand or product originates
Vegemite is an iconic Australian savory spread that was first developed in 1923 by Dr. Cyril P. Callister for the Fred Walker Company. The product was created as a localized competitor to British Marmite, utilizing yeast extract leftover from the brewing process. Over the decades, it became a cultural staple in Australia, synonymous with national identity and childhood nutrition due to its high concentration of B vitamins.
For many years, the brand was under foreign ownership by Kraft Foods and later Mondelēz International. However, in 2017, the brand was acquired by Bega Cheese Limited, successfully returning the brand to Australian ownership. Today, Vegemite is manufactured at its historic production site in Port Melbourne, Victoria. Under Bega's stewardship, the product maintains its original recipe and continues to be marketed as a quintessential Australian product, serving millions of households across the Oceania region and beyond.
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