Made O'Meter
Discover where a brand or product originates
Dacia is the leading Romanian automobile manufacturer, founded in 1966 with the assistance of Renault. Its history is deeply rooted in providing affordable, robust vehicles for the Romanian market, starting with the iconic Dacia 1300. Over the decades, it became a symbol of industrial pride in Eastern Europe before transitioning into a global success story.
In 1999, the French Renault Group acquired Dacia, transforming it into a budget-friendly brand for international markets. This acquisition led to the creation of best-selling models like the Logan, Sandero, and Duster. Today, Dacia is a core pillar of the Renault Group's strategy, known for its "value for money" proposition and its expansion into electric mobility with the Dacia Spring.
While its primary production hub remains the Mioveni plant in Romania, manufacturing has expanded to international sites including Tangier and Casablanca in Morocco, Oran in Algeria, and Shiyan in China. The brand is now fully integrated into the Renault-Nissan-Mitsubishi Alliance, leveraging shared platforms and technology while maintaining its distinct Romanian identity and headquarters.
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