Made O'Meter
Discover where a brand or product originates
Yoplait is a globally recognized dairy brand that originated in France in 1965 through the merger of six regional dairy cooperatives. The brand's logo, a six-petaled flower, represents the six founding cooperatives that joined forces to bring high-quality dairy to a wider market. Since then, it has grown into one of the world's largest yogurt brands, available in more than 50 countries.
The manufacturing of Yoplait products is decentralized, meaning they are typically produced locally in the regions where they are sold to ensure freshness. For example, products in the United States are manufactured domestically by General Mills, while products in Europe are primarily produced by Sodiaal. Ownership of the brand is split via licensing and joint ventures; in 2021, a significant transaction occurred where General Mills sold its majority interest in the European operations back to Sodiaal, while General Mills retained full ownership of the Yoplait operations in the United States.
Report a bug/Feedback
disclaimer
poweredBy