Bega Peanut Butter

Bega Peanut Butter is an iconic Australian staple that transitioned from being a global brand to a quintessentially home-grown product. For over 55 years, the peanut butter was produced at the famous Port Melbourne factory under the Kraft brand name. In 2017, the Bega Cheese group acquired the Mondelez International grocery business in Australia and New Zealand, which included the manufacturing site and the original recipe that Australians had grown up with.

Today, the product is packaged under the Bega brand while maintaining the same flavor profile and manufacturing traditions established decades ago. It is produced locally in Port Melbourne, Victoria, using both local and imported ingredients to meet high demand across the Oceania region. The brand is a symbol of Australian corporate independence in the food sector, as it reclaimed a product line that was previously under American ownership.