Belmont Cartwheels biscuits

Belmont Cartwheels are a popular chocolate-coated biscuit snack, featuring a marshmallow and raspberry-flavoured filling sandwiched between two biscuits. This product is a private label brand specifically developed for ALDI, a global discount supermarket chain. While the Belmont brand is used by ALDI to market various biscuit and cookie products across its international markets, the specific manufacturing location can vary depending on the region of sale, often being produced in the United Kingdom or Australia to meet local demand.

Originally, the Belmont brand was established by ALDI to provide high-quality alternatives to major confectionery brands. As a private label, the ultimate ownership lies with the ALDI South Group (ALDI S¼d). The brand focuses on delivering value-driven pantry staples while maintaining strict quality standards across its diverse manufacturing partners worldwide. Currently, ALDI remains one of the world's most successful retail entities, maintaining direct control over the Belmont trademark globally.