Eat Natural Granola

Eat Natural granola is a premium cereal product known for its commitment to using simple, wholesome ingredients without artificial flavors or preservatives. The brand was founded in the United Kingdom in 1997 by Praveen Vijh and Preet Grewal, who started their journey by making fruit and nut bars in a small facility in Epping. The text on the packaging, written in Dutch, emphasizes the natural processing of ingredients and healthy consumption practices relevant to the Benelux market.

In 2020, the brand was acquired by Ferrero Group, a global confectionery giant based in Italy. While the brand originated as an independent UK boutique health food company, it now operates under the umbrella of Ferrero's extensive portfolio. The manufacturing remains primarily centered in the UK at their facility in Halstead, Essex (the 'Makery'), where they maintain traditional production methods to ensure the brand's signature 'home-made' quality and texture.