Rambler's Shandy alcohol-free beer

Rambler's is a private label brand created specifically for the Spanish supermarket chain Dia. This particular product is a Shandy, a traditional mix of beer and lemon soda, produced in a non-alcoholic version.

Because it is a store brand, it is manufactured through agreements with various Spanish breweries that produce white-label beverages. The brand identity of Rambler's was launched by Dia to replace its previous 'Dia' beer line, offering a more modern and identifiable craft-style image to consumers across Spain. Ownership remains entirely with the Dia Group, a multinational retail company headquartered in Madrid.