Valida Personal Care Products

Valida is a brand primarily focused on personal hygiene, household cleaning, and infant care products. Its origins are deeply rooted in the Israeli consumer market where it serves as a prominent label for everyday essentials.

The brand is developed and managed by Sano (Sano Bruno's Enterprises Ltd.), which is Israel's leading manufacturer of non-food items. The manufacturing primarily takes place within Sano's industrial facilities in Israel, ensuring high quality control and adherence to local standards. Sano has grown from a small family business into a major corporation that exports products to dozens of countries across Europe and North America.

Ownership remains under the umbrella of Sano Bruno's Enterprises Ltd., headquartered in Hod HaSharon, Israel. The company is publicly traded on the Tel Aviv Stock Exchange and continues to be led by the founding family, maintaining its status as a cornerstone of the regional chemical and consumer goods industry.