Made O'Meter
Discover where a brand or product originates
Ruffles is one of the most iconic potato chip brands in the world, famous for its distinct crinkle-cut ridges. The brand was originally established in the United States in 1948 by Bernhardt Stahmer, who developed the unique corrugated slicing method to create a heartier chip that wouldn't break when dipped. In 1958, the Frito Company acquired the rights to the brand, merging shortly after to form Frito-Lay.
Today, the brand is a core part of the PepsiCo global portfolio. While the brand has American roots, Ruffles are manufactured in numerous facilities around the globe to serve local markets. In North America, they are primarily produced in various Frito-Lay plants across the United States and Canada, utilizing locally sourced potatoes to maintain freshness. The ownership by PepsiCo ensures a massive global distribution network, making Ruffles a staple in the confectionery and snack aisles of grocery stores worldwide.
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