Moroccanoil Treatment Original

Moroccanoil is a pioneering luxury haircare brand that gained worldwide fame for its argan oil-infused treatments. The brand was inspired by a transformative hair experience had by co-founder Carmen Tal while traveling in Israel. Upon discovering the unique benefits of Mediterranean argan oil, she and her husband Morris Tal acquired the rights to the original formula and launched the brand in 2008.

Since its inception, Moroccanoil has maintained its manufacturing operations primarily in Israel, where its high-tech production facilities are located. The brand is well-known for its signature amber glass bottles and turquoise labeling, which have become a staple in professional salons and retail beauty stores globally.

Unlike many other major beauty brands that have been acquired by large multinational conglomerates, Moroccanoil remains a privately held company. The brand continues to operate under the leadership of its original founders, with headquarters maintained in Israel and administrative offices in New York City to manage its massive international distribution network.