Ritual vitamins and supplements

Ritual Brand History and Philosophy

Ritual was founded by Katerina Schneider in 2016 with a mission to create a transparent vitamin brand. The company focuses on traceability, allowing consumers to see exactly where each ingredient in their multivitamins and supplements is sourced from, emphasizing non-GMO and vegan-friendly formulations.

Manufacturing and Ownership

Ritual remains an independent company based in the United States. Its products are primarily manufactured in American facilities, though they source specific high-quality nutrients from global partners to ensure the efficacy and purity of their formulas. The brand has expanded from basic multivitamins into protein powders, prenatal care, and gut health products, maintaining a direct-to-consumer model that emphasizes scientific rigor and supply chain integrity.