Asics sporting goods

Asics is a renowned Japanese multinational corporation that specializes in performance footwear and sports equipment. The brand's history dates back to 1949 when Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with the goal of improving the health of young people through athletics. The company eventually merged with GTO and JELENK in 1977 to form the modern iteration of Asics.

Today, Asics is a global leader in the running shoe market, widely respected for its technological innovations such as GEL cushioning. While the brand remains headquartered in Japan, its manufacturing footprint is global. Products are primarily manufactured across various Asian nations, including Vietnam, Indonesia, Cambodia, and China, to meet worldwide demand.