Made O'Meter
Discover where a brand or product originates
Old El Paso is a globally recognized brand that specializes in Tex-Mex style cuisine. The brand was originally established in 1917 by the Mountain Pass Canning Company in New Mexico, United States, primarily focusing on canned tomatoes and pinto beans before expanding into the tortilla and taco kit market that it is famous for today.
Over the decades, the brand underwent several ownership changes, eventually becoming part of the Pillsbury Company. In 2001, General Mills acquired Pillsbury, making them the ultimate global owner of the brand. While the brand has its roots in the American Southwest, it has become a staple in international markets, particularly in Europe and Australia.
Manufacturing of Old El Paso products, including their tortilla chips, occurs in various locations around the world to serve local markets. This includes production facilities in the United States, Spain, and other regions where General Mills operates manufacturing plants. This decentralized production model ensures freshness and reduces logistical overhead for their global consumer base.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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