Tatra Piwo Jasne Pełne

Tatra is a well-known Polish beer brand that takes its name from the Tatra Mountains, reflecting a heritage of rugged nature and traditional craftsmanship. The brand was originally established by the Browar Elbląg brewery in Poland.

Today, the beer is primarily brewed and bottled within Poland at various facilities owned by Grupa Żywiec. The brand is a staple in the Polish market and is widely exported to international markets where Polish communities are prominent, maintaining its character as a classic European lager.

Since the late 1990s, the brand has been under the ultimate ownership of the Heineken N.V. group, a global brewing powerhouse headquartered in the Netherlands. Heineken manages the brand through its Polish subsidiary, Grupa Żywiec S.A., which is responsible for the domestic production and distribution of the Tatra portfolio.