Cider lingerie

Cider is a prominent 'smart fashion' brand that has quickly risen to global fame through social media platforms. Established in 2020, the brand specializes in on-trend apparel including a wide range of lingerie and intimates designed to appeal to Gen Z consumers. Cider utilizes a real-time fashion model, which involves producing small batches of items and scaling production based on customer feedback and demand signals, effectively reducing waste compared to traditional fast-fashion models.

While the brand is headquartered in Hong Kong and maintains a global presence with offices in Los Angeles and London, its manufacturing infrastructure is centered in Guangzhou, China. This location allows the company to leverage one of the world's most sophisticated textile supply chains. Despite its international corporate structure, the brand's production heart remains in the Asian manufacturing hub, allowing for rapid turnaround times from design to delivery.