Made O'Meter
Discover where a brand or product originates
RAW is one of the world's most recognizable brands in the smoking accessories market, specifically known for its unbleached and natural rolling papers. Founded by Josh Kesselman in the late 1990s and launched officially in 2005, the brand focuses on an 'all-natural' aesthetic.
The paper production is historically rooted in Alcoy, Spain, which is often cited as the birthplace of rolling papers. The town's papermaking heritage dates back centuries, and RAW continues to manufacture its specialty papers there using traditional methods combined with modern sustainability practices.
Ownership of the brand is held by HBI International, a company founded by Kesselman. While the brand remains independently operated under the HBI umbrella, its distribution is global, catering to markets that value vegan, non-GMO, and chlorine-free smoking materials.
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