Made O'Meter
Discover where a brand or product originates
Sure is a leading antiperspirant brand with a global presence, known as Rexona in most of the world and Degree in North America. The brand was originally created in Australia by a physician and his wife in the early 20th century. Over the decades, it has become a staple in the personal hygiene market, specializing in sweat and odor protection.
Today, the brand is owned by the British multinational Unilever. Manufacturing takes place across a global network of facilities to serve local markets; for the UK and European markets (where it is branded as Sure), production often occurs in plants located in the United Kingdom or continental Europe. Unilever continues to innovate under this brand name with technologies like 'MotionSense' and heat-activated protection.
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