H&M Striped Long-sleeved T-shirt

H&M (Hennes & Mauritz) is a world-renowned fast-fashion retailer originally founded in Sweden. Known for its affordable and trend-driven collections, the brand has grown from a single shop in Västerås to a global fashion powerhouse.

While the brand's design and strategy HQ remains in Stockholm, manufacturing is outsourced to a diverse network of independent suppliers. Currently, the majority of H&M's textile production occurs in Asia—specifically Bangladesh and China—owing to the large-scale manufacturing infrastructure in those regions. Some premium lines or specific collections are also produced in markets like Turkey or Portugal.

The brand is the flagship of the H&M Group, which also oversees several other distinct fashion entities like COS, & Other Stories, and Monki. The group remains under the significant control and leadership of the Persson family, maintaining its Swedish heritage while operating a massive international retail footprint.