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Hemeroakut proktološki gel is a specialized medical device designed to alleviate symptoms associated with hemorrhoids and other proctological issues. It is characterized by its soothing formulation, often including ingredients like aloe vera and witch hazel, intended to reduce irritation and facilitate healing in the delicate perianal area.
The brand originated in Croatia, developed by the pharmaceutical company PharmaS. PharmaS has established itself as a significant regional player in the Adriatic market, focusing on both prescription medications and over-the-counter consumer healthcare products. The manufacturing is typically centralized in their modern facilities within Croatia, ensuring compliance with local and European medical standards.
Currently, the brand remains under the ownership of PharmaS Ltd. (PharmaS d.o.o.), which is part of the Lura Group. This ownership structure provides the brand with strong distribution networks across Southeastern Europe. As of 2024 and looking forward, PharmaS continues to expand its portfolio of self-medication products, maintaining its headquarters and primary operations in Zagreb, Croatia.
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