Salling Langkornede Ris

Salling Langkornede Ris is a private label product found in Denmark, specifically under the Salling Group retail umbrella. The product consists of long-grain rice packaged in convenient boil-in-bag pouches (kogeposer), designed for quick and easy preparation.

The Salling brand is a Danish retail brand originally founded by Herman Salling, who established the first Salling department store in Aarhus, Denmark. Today, the brand is owned and operated by the Salling Group, one of Denmark's largest retail corporations. While the brand is quintessentially Danish, the rice itself is typically sourced from various global rice-producing regions, often processed or packaged in multiple countries depending on the harvest and global supply chain. The ultimate ownership lies with the Salling Group, which is owned by the Salling Foundations, ensuring the company remains headquartered in Brabrand, Denmark.