Frisk CleanBreath Peppermint Mints

Frisk is a well-known brand of micro-mints and breath fresheners that gained international popularity for its strong, cooling effect. Originally launched in Belgium in 1986, the brand was created by local entrepreneurs who saw a gap in the market for high-intensity, sugar-free refreshing pastilles. The product's distinctive small triangular shape and powerful peppermint flavor helped it become a staple in many European markets.

Over the years, the brand underwent various ownership changes, eventually becoming part of the Perfetti Van Melle group. Today, Frisk products are primarily manufactured in the Netherlands, where Perfetti Van Melle operates one of its largest production facilities. The 'CleanBreath' line specifically focuses on long-lasting fresh breath through a multi-layered tablet design.

Perfetti Van Melle, the ultimate owner, is a global confectionery and gum giant headquartered in Amsterdam. It was formed in 2001 following the merger of the Italian Perfetti group and the Dutch Van Melle company. The group manages a massive portfolio of household names including Mentos, Chupa Chups, and Airheads, maintaining a dominant presence in the global snacks and sweets sector.