Prana clothing

Prana (often styled as prAna) is a pioneer in the sustainable apparel industry, founded in Carlsbad, California, in 1992. The brand was established with a focus on creating stylish yet functional gear for yoga, climbing, and outdoor enthusiasts while prioritizing environmental ethics. Prana was among the first major clothing brands to achieve Fair Trade Certification for its products and has long been a leader in using organic cotton and recycled materials.

Today, Prana's production takes place in a variety of global locations including Vietnam, China, India, and Sri Lanka, utilizing factories that adhere to strict social and environmental standards. Since 2014, the brand has been part of a larger corporate portfolio, providing it with the resources to expand its reach while maintaining its core mission of sustainability. It operates as a key brand under a major American sportswear corporation, ensuring its presence remains strong in the global outdoor market through the mid-2020s and beyond.