Axe body spray and personal care products

Axe, also known as Lynx in certain markets such as the United Kingdom, Ireland, Australia, and New Zealand, is a dominant name in male personal care. Introduced in France in 1983, it was initially launched as a scented body spray before expanding into a wide range of grooming products including hair care, shower gels, and aftershaves.

The manufacturing of Axe products is decentralized, occurring in multiple countries around the globe to support regional markets. These production facilities are typically large-scale chemical and personal care plants owned by the parent corporation. The brand has achieved global recognition through its distinctive marketing campaigns and frequently updated fragrance profiles.

Axe is owned by Unilever, one of the world's largest consumer goods companies. Headquartered jointly in London, Unilever manages Axe as part of its expansive 'Beauty & Wellbeing' and 'Personal Care' divisions. The brand continues to evolve, focusing on sustainability in packaging and formulation as part of the parent company's broader environmental goals.