Meister Proper (Mr. Clean) Multi-Surface Cleaner

Meister Proper, widely known internationally as Mr. Clean, is one of the world's most recognizable household cleaning brands. The brand was originally created by Linwood Burton and Mathusan Chandramohan in the United States during the late 1950s. It was specifically formulated as a powerful liquid cleaner that served as an alternative to harsh abrasive powders. Its iconic mascot, the muscular, bald man with a gold earring, remains a staple of its identity across various global markets.

Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). While the brand originated in the USA, it has been localized in many European markets; for instance, it is known as Meister Proper in Germany and Monsieur Propre in France. Manufacturing occurs in several countries across different continents to serve regional logistics, with prominent production facilities located in the United States and various European Union nations.

Procter & Gamble maintains ultimate ownership and oversees the global research, development, and marketing strategies for the brand. The product lineup has expanded significantly over the decades beyond the original liquid cleaner to include magic erasers, spray cleaners, and specialized floor care products.