Elmex Protezione Carie toothpaste

Elmex is a renowned Swiss brand of oral hygiene products, established in 1962 by GABA (Goldene Apotheke Basel). The brand is highly regarded for its scientific approach to dental care, particularly for pioneering the use of amine fluoride, which provides long-lasting protection against tooth decay. While the brand originated in Switzerland, its ownership transitioned to the American multinational Colgate-Palmolive in 2004.

Today, Elmex products are manufactured in several locations across Europe and globally to supply international markets. In Italy and other European countries, the distribution is managed by local subsidiaries of Colgate-Palmolive. The brand remains a staple in pharmacies and supermarkets, often positioned as a premium, science-backed dental solution.