Crownfield Tiny Champs Chiazaad

Crownfield Tiny Champs Chiazaad is a seed-based food product marketed as part of a healthy, fiber-rich diet. The brand Crownfield is a private label owned by the German retail giant Lidl. This specific product line, 'Tiny Champs', is tailored towards nutritional additions for meals like yogurt, smoothies, or breakfast bowls.

Because Crownfield is a store brand for a global retailer, the chia seeds are sourced from various international agricultural regions (typically in South America or Africa) and packaged for the European market. The brand itself originated in Germany following the expansion of Lidl's private-label cereal and health food offerings.

Ownership of the brand resides with the Schwarz Gruppe, the parent company of Lidl. Headquartered in Neckarsulm, Germany, the Schwarz Gruppe is one of the largest retailers in the world. The product is distributed exclusively through Lidl's network of supermarket stores across various European countries, including the Netherlands as indicated by the Dutch packaging.