Grom Gelato

The Heritage of Grom Gelato

Grom was founded in Turin, Italy, in 2003 by friends Guido Martinetti and Federico Grom. The brand quickly became iconic for its 'Gelato come una volta' (gelato like it used to be) philosophy, emphasizing the use of high-quality, natural ingredients without artificial colorings, aromas, or emulsifiers. This commitment to purity included the creation of their own organic farm, Mura Mura, to supply the fruit for their sorbets.

Strategic Ownership and Growth

In October 2015, the global consumer goods giant Unilever acquired Grom. This acquisition marked a significant shift, moving the brand from a boutique chain of gelato shops to a global retail presence. Under Unilever's ownership, Grom expanded its distribution into supermarkets and convenience stores across Europe, Asia, and North America, while maintaining its production base in Italy to preserve the authentic Italian quality associated with the brand name. Today, the brand remains a premium pillar in Unilever's extensive ice cream portfolio.