Lounge Underwear

Lounge (often referred to as Lounge Underwear) is a prominent British fashion brand that has redefined the intimates market by focusing on 'comfort over everything.' Founded in 2016 by Dan and Melanie Marsden from their living room in Solihull, the brand quickly scaled into a global digital-first retailer. It is celebrated for its minimalist aesthetic, high-quality lace, and inclusive marketing campaigns that highlight diverse body types.

While the brand's creative direction, design, and corporate headquarters remain firmly rooted in the United Kingdom, manufacturing is outsourced to specialized garment factories across Asia, primarily in China. This allows the brand to maintain its competitive pricing while ensuring the technical quality required for delicate lace and elastic construction. As it continues to expand into physical retail stores worldwide, Lounge remains under the private ownership of its original founders, maintaining its status as a leading independent player in the global lingerie industry.