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Made O'Meter

Discover where a brand or product originates

Merrell footwear and apparel

Owner:Wolverine World Wide, Inc. (USA)
OriginUSA
Manufactured:Multiple countries

Merrell is a premier name in the outdoor footwear market, recognized globally for its high-performance hiking boots, athletic shoes, and outdoor apparel. The brand was founded in 1981 in Vermont, United States, by Randy Merrell, Clark Matis, and John Schweizer. Leveraging Randy Merrell's background as a custom bootmaker, the company revolutionized the industry by combining high-performance hiking technology with the comfort of athletic shoes.

Today, Merrell's manufacturing presence is global, with products manufactured primarily in Asia, including countries like Vietnam, China, and Indonesia, which is typical for large-scale performance footwear brands. These facilities adhere to the technical specifications required to produce the brand's specialized durable outsoles and ergonomic designs.

Since 1997, Merrell has been owned by Wolverine World Wide, a major American footwear manufacturer based in Rockford, Michigan. Under Wolverine's ownership, the brand has expanded from a niche hiking boot maker into a comprehensive outdoor lifestyle brand. Merrell remains a cornerstone of Wolverine's portfolio, representing a significant portion of their global sales in the outdoor and work categories.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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