Maarud Potato Chips

Maarud is one of the most iconic snack brands in Norway, established on the Maarud farm in Sør-Odal. Since its inception, the brand has become synonymous with potato chips (potetgull) in the Norwegian market, maintaining a strong local manufacturing presence at its Disenå factory.

Over the decades, the ownership of the brand has transitioned from family-held origins to large international conglomerates. For many years, it was part of the Kraft Foods portfolio before being sold to various private equity and snack-focused groups. Today, Maarud is a cornerstone of the Intersnack Group’s Nordic operations, ensuring the brand benefits from global logistics while maintaining its specific Norwegian flavor profiles.

The brand's identity remains deeply tied to its Scandinavian roots, and while it operates under a multinational parent company, the production continues to prioritize local Norwegian potatoes and regional workforce expertise.