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Made O'Meter

Discover where a brand or product originates

Fender Squier Guitar

ownerServco Pacific Inc. (USA)
originUnited States
manufacturedmultipleCountries

Squier is a brand that traces its history back to the late 19th century as a string manufacturer. It was eventually acquired by Fender Musical Instruments Corporation (FMIC) in the 1960s. Since its relaunch in 1982, Squier has served as Fender's official entry-level brand, offering more affordable versions of legendary guitar designs like the Stratocaster, Telecaster, and Precision Bass.

While the brand's heritage is deeply rooted in American musical history through its parent company, manufacturing for Squier instruments primarily occurs across Asia. Historically, production has shifted through Japan, South Korea, China, and Indonesia. Today, the majority of Squier guitars are crafted in modern facilities in Indonesia and China to balance cost-efficiency with quality control.

Fender Musical Instruments Corporation remains the ultimate owner of the Squier brand. Headquartered in Scottsdale, Arizona, Fender is one of the world's most iconic instrument manufacturers. The company continues to oversee the design and distribution of Squier products globally, ensuring they meet the technical specifications and aesthetic standards associated with the Fender name.

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