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St. Alpine Bergkäse is a traditional hard cheese marketed primarily through the German discount retailer Aldi Süd. The product prominently features the 'Heumilch' (hay milk) seal and emphasizes its Austrian heritage, specifically originating from the Alpine regions of Austria. It is part of Aldi's private label strategy to offer regionally sourced, high-quality dairy products under proprietary brand names.
While the brand 'St. Alpine' is a registered trademark used by Aldi, the physical production is carried out by specialized Austrian dairy cooperatives that focus on traditional mountain cheese (Bergkäse) production. The product is manufactured in Austria, adhering to strict quality standards such as the DLG (German Agricultural Society) awards. As a private label, the ultimate control and brand ownership lie with the Aldi group, specifically the Aldi Süd branch based in Germany.
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